Billyhebb.com is reader-supported. Some of the links on this site are affiliate links, which means we may earn a commission from an online casino or gambling operator if you click through and take a qualifying action — such as registering an account or making a deposit. This commission comes entirely from the operator and never costs you a single penny more. You receive exactly the same bonuses, odds, and terms whether you arrive via billyhebb.com or go directly to the operator's website.
What Affiliate Links Are
An affiliate link is a standard hyperlink that contains a unique tracking code. When you click one of these links on billyhebb.com, the destination casino is able to recognise that you arrived from our site. This tracking is how the operator knows to credit us with a referral. The link itself works in exactly the same way as any other link — it simply takes you to the casino's own website. No extra software is installed, no personal data is shared with us, and your experience on the casino site is identical to that of any other visitor.
How We Earn
The table below gives a straightforward breakdown of the different points in a user journey where a commission might be generated, who pays it, and what it costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review or bonus link on billyhebb.com | No payment at this stage | £0 / None |
| You register a new account at an operator | The casino operator | £0 / None |
| You make a qualifying deposit and play | The casino operator (revenue share or CPA) | £0 / None |
| You claim a welcome bonus via our link | The casino operator | £0 / None — same offer available direct |
Commission structures vary by operator and may be a flat fee per new depositing player (CPA), a percentage of net revenue, or a hybrid of both. We never receive payment simply for publishing a positive review.
How This Affects Our Reviews
The short answer is: it doesn't. Rankings and recommendations on billyhebb.com are not for sale. No operator can pay to improve its position in our lists, and no operator is penalised for choosing not to work with us. Our editorial team assesses every casino independently, using the same fixed criteria applied consistently across all reviews. If a casino scores poorly — on licensing, payout speed, or customer service, for example — that score is published accurately, regardless of any commercial relationship. We believe our long-term credibility with UK players is far more valuable than any short-term commission boost from inflating a mediocre operator.
Our Review Methodology
Every casino reviewed on billyhebb.com is evaluated against the following criteria:
- Licensing & regulation — valid licence from the UK Gambling Commission (UKGC) and other recognised authorities
- Bonuses & promotions — fairness of wagering requirements, clarity of terms, and real value to UK players
- Game selection — breadth of slots, live dealer tables, and sports/livescore markets from reputable software providers
- Payment methods — range of deposit and withdrawal options, processing times, and fee transparency
- Customer support — availability, response speed, and quality of live chat, email, and telephone channels
- Responsible gambling tools — deposit limits, self-exclusion options, and links to support organisations such as GamCare and BeGambleAware
FTC & Regulatory Compliance
In accordance with the United States Federal Trade Commission's guidelines on endorsements and testimonials, and in the spirit of the UK's ASA and CAP advertising standards, billyhebb.com discloses all material connections to operators. Where a financial relationship exists between billyhebb.com and a reviewed brand, that relationship is considered a material connection. This disclosure page, together with contextual notices placed near affiliate links throughout the site, satisfies our obligation to inform you clearly and conspicuously before you act on any recommendation.
Your Choice
You are under absolutely no obligation to use the links on billyhebb.com. Every casino and sportsbook we cover can be found by searching directly online. If you prefer to visit an operator without passing through our tracking link, that is entirely your right and we encourage you to do whatever feels most comfortable. Our goal is to provide genuinely useful information — if that information helps you, we are grateful whether or not a commission is earned.
Questions
If you have any questions about how billyhebb.com earns revenue, how our reviews are produced, or how a specific affiliate relationship works, please get in touch. You can reach the editorial team via the contact form available on billyhebb.com. We are committed to being as transparent as possible and will respond to any reasonable query about our commercial arrangements.